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Search Engine Optimization

Search engine optimization (SEO) involves a number of steps, but they all boil down to one thing — visibility. Customers trust organic search rankings, and, when implemented side-by-side with an SEM campaign, the results can be extraordinary.

It takes much more than wishful thinking, however, to get your site to the top of a search engine results page. It takes careful planning and the execution of a highly-targeted search engine optimization plan. And that’s where Main Street Direct comes in.

Technically speaking, consider this:

  • PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

That was once Google’s PageRank formula, and if it leaves you scratching your head, don’t worry: we’re on top of it. Main Street Direct’s integrated approach to SEO combines an editorial process of a keyword selection and optimization with a technical understanding of webpage construction and site architecture.

We work with you to:

  • Identify appropriate keywords based on what your target customers are searching for, and incorporate those keywords into your site copy for strategic SEO
  • Submit a map of your site to search engines and add your website to relevant directories
  • Build quality inbound links
  • Develop tags to help spiders (search programs that index Web pages) understand the meaning of the words, pictures and graphics on your site
  • Update your site on a regular basis to maintain fresh content to keep search engines and users coming back for more

Search Engine Optimization is a complex process that can create invaluable visibility for your website. That’s why Main Street Direct has developed such a strategic approach to SEO, and why many of our clients put their organic search efforts in our hands.