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Online Campaign Analytics

Analytics provide valuable insight into your marketing campaigns, equipping you with the tools to understand, evaluate, and optimize your online marketing strategies.

Main Street Direct’s online campaign analytics help you maximize your online marketing ROI by understanding your customer’s behavior and enabling you to make the most accurate decisions for your company based on factual and timely data.

When it comes to online marketing campaign analytics, Main Street Direct will help you:

  • Determine which brand metrics to track in order to understand the effectiveness of your advertising dollars
  • Shift your company’s measurement thinking from a campaign-and-ROI product focus to a more customer-centric approach, leading to measurable long-term benefits
  • Quantify the impact of your online marketing campaigns on offline demand for your product or service
  • Avoid the most common pitfalls of database marketing
  • Use quantifiable metrics to develop strategic direct marketing plans and justify your budgets
  • Develop successful cross-channel optimization strategies

Our approach to online campaign analytics is proven to yield both short- and long-term benefits. First, Main Street Direct will help you identify and analyze the quality and performance of your current online media campaigns. Then, long-term optimization will improve your customer’s overall lifetime value, resulting in both greater sales and greater customer loyalty.