Search Engine Marketing (SEM), also known as pay-per-click (PPC) advertising, augments the organic search engine listings achieved through Search Engine Optimization (SEO). Essentially, search engine marketing is paid advertising that focuses on highly targeted text-based ads that reflect search terms to create even greater visibility for your site.
We understand the acute importance of search engine marketing. To maximize our clients’ ad dollars, we have developed a strategic four-pronged approach to SEM:
- Keyword selection
- SEM copy development
- Bid management
- Tracking/revising campaigns
Last year, American businesses spent nearly $20 billion on search engine marketing just to capture the top spot among paid listings on a search engine results page and generate top-of-mind awareness in the minds of consumers. This year, those numbers are expected to rise even higher, solidifying the importance of SEM in any online marketing campaign.
A key reason search engine marketing works is because it positions your company in front of customers at the point when they’re making a purchase decision. Search engine marketing generates traffic quickly and cost-effectively by reaching your targets at the exact moment they’re looking for your product or services.