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Why leverage radio as a direct response medium? With careful planning, radio can provide expansive yet highly targeted reach for relatively low cost. Creative production can be as low as a couple of thousand dollars, and a media buy on the radio is also significantly less expensive than a comparable buy on television.

It’s important to do careful planning before launching a direct response radio campaign. As your strategic partner, Main Street Direct will become experts in your business goals and the overall marketplace, identifying your core target audience and crafting the most cost-effective method to reach them wherever they may be listening. We’ll develop incisive creative that captures the attention of your audience, differentiating itself from the mindless chatter so often broadcasted.