It costs exponentially more to acquire a new customer than it does to retain an existing one. So when every dollar counts, it pays to focus on your existing customer base. Engaging them with your brand and giving them a good reason to stay with you should always be a priority.
That is why loyalty programs can be such a valuable marketing tool, and why Main Street Direct has become an expert in the development, implementation, and analysis of these programs. Our data-driven loyalty approach can be integrated across the full range of media channels.